This is an A-Z online program for Paid Ads specialists and Performance Marketing Team Leaders, who want to learn the integrated holistic marketing approach.
Shatter limiting beliefs, transform your career and be the hottest Paid Ads Specialist on the market – with our revolutionary NEW Program from Tribe47 experts!
Shatter limiting beliefs, transform your career and be the hottest Paid Ads Specialist on the market – with our revolutionary NEW Program from Tribe47 experts!
T-Shaped Performance Marketer
Watch the video with Tribe47 CEO, Ewa Wysocka, to get more info!
✅ 100+ Pre-recorded Video Lessons
✅ 9 Live Expert Q&A Mastermind Sessions
✅ 4 Certificates
✅ Implementation Tasks
Whether you’re an expert in Paid Ads or that’s your ambition, it’s time to revolutionize your role!
In this highly-anticipated online coaching experience, you’ll be guided by expert marketers from Academy47, as they teach you the T-shaped marketing essentials that today’s businesses are looking for.
And – in just 9 months – build the killer knowledge and supercharged strategies you need to approach new clients, campaigns or challenges with unstoppable confidence.
You’ll amp-up your understanding from A-Z. Steer every part of the funnel, create winning campaigns – with expertise essential to any team or client.
You will master the spectrum:
• Advanced Facebook, Google & YouTube ads tactics & frameworks
• Marketing fundamentals, funnels and campaigns (including strategy & psychology)
• Deep data tracking, smart reporting, attribution AND data-driven analysis
• Funnel-based Pages, Content, Creatives & Copy ideation, and more...
In this highly-anticipated online coaching experience, you’ll be guided by expert marketers from Academy47, as they teach you the T-shaped marketing essentials that today’s businesses are looking for.
And – in just 9 months – build the killer knowledge and supercharged strategies you need to approach new clients, campaigns or challenges with unstoppable confidence.
You’ll amp-up your understanding from A-Z. Steer every part of the funnel, create winning campaigns – with expertise essential to any team or client.
You will master the spectrum:
• Advanced Facebook, Google & YouTube ads tactics & frameworks
• Marketing fundamentals, funnels and campaigns (including strategy & psychology)
• Deep data tracking, smart reporting, attribution AND data-driven analysis
• Funnel-based Pages, Content, Creatives & Copy ideation, and more...
What Is T-Shaped Performance Marketer Program About?
How the learning process is organised?
6 Modules
The course consists of 6 modules happening on the 9-month timeline to help you gain the knowledge and transform it into real lasting value (without rushing and being overwhelmed).
100+ Videos
All the lessons are pre-recorded which gives you the ability to consume the content at your own pace at a time that suits you best.
Live Q&S And
Masterminds
Masterminds
There are 9 (nine) planned Live sessions during 9 months of the program, including a dedicated to exam program recap session. We are always open to our students’ needs - we are flexible to adjust, if there will be a request.
Group Chat
There will be a closed students’ group chat moderated by Academy47 admins. Besides, Academy47 is very responsive and you can drop us an email at any time - we are usually back with a reply within 24h.
Homework
There will be a lot of homework, but only related to your own (or your team’s) IMPLEMENTATION of what you have learned. These are not fake tasks to produce fake outcomes.
Certifications
After each module, we've prepared a test followed by the final exam at the end of the program. Like this, you would receive 4 certificates after completing our course.
This is THE essential A-Z program, covering all marketing fundamentals — campaigns, funnels, Facebook and Google ads, analytics, creatives, copy and more…
So yes, it’s going to take some time and investment!
Each month your knowledge base will grow. You’ll grasp real world knowledge to implement from the very first module — or wait until you hold all those certificates in your hand. It’s your choice!
At Academy47, we’re utterly committed to your success, and know you’re a busy professional. So we’re cutting out the overwhelm and giving you 9 months to absorb the real lasting value you’ve been craving.
So yes, it’s going to take some time and investment!
Each month your knowledge base will grow. You’ll grasp real world knowledge to implement from the very first module — or wait until you hold all those certificates in your hand. It’s your choice!
At Academy47, we’re utterly committed to your success, and know you’re a busy professional. So we’re cutting out the overwhelm and giving you 9 months to absorb the real lasting value you’ve been craving.
Why Is the Program 9-month Long?
After the Program you will
(choose your position)
You’ll get your mojo back. You’ll have a holistic, T-shaped impact on the whole strategy.
You'll deeply understand marketing fundamentals — funnels, which campaigns to launch, how creatives and content influence results. You'll have ahead-of-the-game specialization skills such as:
• Facebook Ads, Google and YouTube ads frameworks, processes, insights, and algorithm-oriented tactics
• Analytics implementation, tracking, reporting, data analysis & visualization,
• Ads creatives, copy briefing, ideation, and more...
Stop simply executing paid ads. Reinvent yourself — with power, purpose, and impact
You’ll lead with value, pride and purpose — and your team will:
• Wield tactics to actively fix issues, bottlenecks and growth-stoppers,
• Change the game for decreasing ROAS results or Revenue plateau, by completing the puzzle of funnels types, stages, campaigns, content, pages and ads,
• Be prepared for iOS14+ changes in a cookieless, post-pandemic world. They’ll track and attribute data — you’ll control spending and scaling,
• STOP being silent paid ads executors! Instead they will reclaim their own process and results by actively contributing, crushing goals and KPIs, thinking laterally (even with limited budget and resources!)
• Change the game for decreasing ROAS results or Revenue plateau, by completing the puzzle of funnels types, stages, campaigns, content, pages and ads,
• Be prepared for iOS14+ changes in a cookieless, post-pandemic world. They’ll track and attribute data — you’ll control spending and scaling,
• STOP being silent paid ads executors! Instead they will reclaim their own process and results by actively contributing, crushing goals and KPIs, thinking laterally (even with limited budget and resources!)
Your business will be primed for a new, (post)pandemic world. How?
After this program your team will:
• Know HOW to align paid ads with an entire strategy to supercharge KPIs,
• Discover which marketing strategies ignite smart growth — and smash your 2022 goals (and the competition). Effortlessly.
Imagine your team working as one holistic, cohesive whole.
Optimizing advertising, implementing funnels and fixing problems with powerful processes, insights, tactics and strategies to boost ROASes.
Together? You’re irresistible.
• Know HOW to align paid ads with an entire strategy to supercharge KPIs,
• Discover which marketing strategies ignite smart growth — and smash your 2022 goals (and the competition). Effortlessly.
Imagine your team working as one holistic, cohesive whole.
Optimizing advertising, implementing funnels and fixing problems with powerful processes, insights, tactics and strategies to boost ROASes.
Together? You’re irresistible.
What Are the Program Modules? 🧠
I. T-shaped Marketing & Online Sales Funnels
- Holistic Marketing Concept
- 6 Layers of Marketing
- Online Sales Funnels
- Funnel Stages
- Types of Funnels
- Types of Marketing Campaigns in the Funnel
- Marketing Strategy
- Market, Persona, USP
- Business Model & Stage
- Emails & Lifecycle Marketing
- Metrics, KPIs & Goals
- Minimum Project Team & Marketing Skills
II. Facebook Ads in the Funnel
- Facebook Ads Strategy
- Facebook ads Structure
- Facebook ads Hygiene and Processes
- Facebook Ads Algorithm
- Facebook Ads Advanced Targeting & Remarketing
- Facebook Ads Optimization
- Facebook Ads Creatives
- Facebook Ads Tracking & Reporting
- Facebook Ads Events & Attribution
- Facebook Ads Frameworks & Insights
III. Analytics in the Funnel
- Metrics & KPIs in the Funnel
- Tracking & Reporting in the funnel
- Data-driven Planning & Strategy
- Google Analytics 4
- Google Tag Manager
- Tracking Troubleshooting & Hygiene
- Data Analysis Frameworks
- Integrating Different Data Sources
- Third-party Tools
- iOS 14+ and Cookieless World
- Analytics Auditing
- Data Visualization
IV. Google Ads & YouTube Ads in the Funnel
- Google Ads Campaigns vs. Purchase Intent
- Google Ads Strategy
- Google ads Structure
- Google ads Hygiene and Processes
- Google Ads Search
- Google Display Network
- Shopping Ads
- App Campaigns
- Google Ads Optimization
- Google Ads Algorithm
- Google Ads Creatives
V. Content, Pages & Ads in the Funnel
- Content vs Funnel Stages and Campaigns
- Copy Types & Formulas
- Landing Pages
- Lead Magnets
- Video Ads
- Video Scripts
- Storytelling
- Product Ads (eCommerce)
- Brainstorming & Ideation
- Briefing
- ToV & Visual Identity
- Limited Creativity
- Trends & Metaphors
- Best Practices & Insights
VI. Soft Skills for T-Shaped Marketer
- Mindset
- Time & Task Management
- 5 Dysfunctions of a Team
- Feedback Giving & Receiving
- Ownership & Accountability
- Communication & Overcommunication
- Expectations & Intentions
- Personal & Company Values
- Team & EGO
- Appreciation
- Conflict
- Internal & External Motivation
- Space & Environment
- Innovation & Experimenting
- Trust
- Leadership
- Growth
Yes! By the end of the program you’ll have 4 certificates*:
• Facebook Ads
• Google Ads
• Analytics — including Google Analytics & GTM
• T-shaped Performance Marketer, your final certificate, (the whole program following a final exam)
*All subject to completed learning and tasks.
• Facebook Ads
• Google Ads
• Analytics — including Google Analytics & GTM
• T-shaped Performance Marketer, your final certificate, (the whole program following a final exam)
*All subject to completed learning and tasks.
Are There Certificates Provided And Should I Pass the Exam?
Why you should trust us:
Tribe47 is a holistic full-funnel growth & marketing agency born from the need of isolated, conflicting segmented marketing services offered in the market.
- The program is prepared by practicing marketing experts from Tribe47 who have:✅ Optimized 1000+ of paid ads campaigns
✅ Designed and implemented 100+ online marketing funnels and strategies,
✅ Launched several successful products and businesses
✅ Trained 100+ marketers (internal and external) utilizing the best frameworks.
- Ewa WysockaTribe47 CEO and Founder with over 10 years of experience in building and executing online funnel strategies. Before Tribe47, Ewa served as a Senior Partner in charge of developing online marketing strategies in a top worldwide publishing company Mindvalley, which are still used today. Ewa is also the founder of the biggest Polish online community for yoga lovers – PortalYogi.
- Viktor HolubinkaPerformance Marketing Team Leader who manages a team of performance marketers at Tribe47. With specialized skills in paid media and a deep understanding of all funnel stages, Viktor has maximized the profitability of ad accounts for dozens of Tribe47’s clients.
- Mariya KallagovaPartner at Tribe47: digital funnel master, specialized in subscription businesses, speaker and young tribers talent developer.
and more!
You Can Find Us Speak And Mentor At:
What they say about tribe47
Read this and other reviews:
We were audited by Facebook this week, and we’ve optimized our accounts to almost 90%. We have the best-optimized account. We’ve reached the goal of getting the know-how and knowledge transfer.
Matylda Cianciara
Content Marketing Manager
Matylda Cianciara
Content Marketing Manager
Questionnaires, research, workshop, and report were the methodologies utilized by Tribe47. They led a reliable and productive process, especially on carefully explaining what it takes to do good marketing. (…) They are really experts in their field.
Jakub Nowakowski
Business Developer
IT Company
Jakub Nowakowski
Business Developer
IT Company
Read this and other reviews:
Ask yourself, what are the biggest predicaments you face in your business? Things that deep down you know are keeping you stuck in rut…
Do you:
• Spend your nights staring at the ceiling, wondering what the heck you could’ve done differently to make your ads perform better,
• Worry that issues out of your control (ad account set up or lack of proper tracking, maybe) are wasting your budget – but feel powerless to act,
• Know you should be scaling ads faster, but fear your ROAS will slump. So you do... nothing.
Or maybe your paid ads are optimized, tracked and chomping at the bit – but creatives, copy and communications feel... characterless. And they’re not converting...
Sounds familiar? If the answer’s yes — welcome aboard!
First, you need to apply – and we will check if you are eligible for the program. If you are a Specialist, Senior or Manger – your chances are very high. If you are a Junior – we will probably invite you to join us next year.
Do you:
• Spend your nights staring at the ceiling, wondering what the heck you could’ve done differently to make your ads perform better,
• Worry that issues out of your control (ad account set up or lack of proper tracking, maybe) are wasting your budget – but feel powerless to act,
• Know you should be scaling ads faster, but fear your ROAS will slump. So you do... nothing.
Or maybe your paid ads are optimized, tracked and chomping at the bit – but creatives, copy and communications feel... characterless. And they’re not converting...
Sounds familiar? If the answer’s yes — welcome aboard!
First, you need to apply – and we will check if you are eligible for the program. If you are a Specialist, Senior or Manger – your chances are very high. If you are a Junior – we will probably invite you to join us next year.
How Do I Know This Program Is For Me?
The Future Is T-Shaped
T-shaped Performance Marketers are like Unicorns. Everyone wants one, but they’re freakishly hard to find. These are people who...
- Provide totally integrated digital marketing services,
- They are generalists (who understand all digital, marketing layers and funnels) with deep experience in 1-3 fields (paid ads & analytics at a minimum),
- Team players who contribute to the project at every stage – from launch to optimization,
- Partners in marketing strategy and owners of the results,
- Possess all the essential insights, tactics, frameworks and processes in place.
This revolutionary, never-seen-before program, is all you need for true T-shaped Performance Marketing mastery. It’s a supercharged skillset that will make you unstoppable.
- Provide totally integrated digital marketing services,
- They are generalists (who understand all digital, marketing layers and funnels) with deep experience in 1-3 fields (paid ads & analytics at a minimum),
- Team players who contribute to the project at every stage – from launch to optimization,
- Partners in marketing strategy and owners of the results,
- Possess all the essential insights, tactics, frameworks and processes in place.
This revolutionary, never-seen-before program, is all you need for true T-shaped Performance Marketing mastery. It’s a supercharged skillset that will make you unstoppable.
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