This is an A-Z online program for Paid Ads specialists and Performance Marketing Team Leaders, who want to learn the integrated holistic marketing approach.

Shatter limiting beliefs, transform your career and be the hottest Paid Ads Specialist on the market – with our revolutionary NEW Program from Tribe47 experts!
T-Shaped Performance Marketer
Save 47%! Apply Now to Secure Your Time-Limited Discount!
Watch the video with Tribe47 CEO, Ewa Wysocka, to get more info!
Tribe47 is a holistic full-funnel growth & marketing agency born from the need of isolated, conflicting segmented marketing services offered in the market.

The program is prepared by practicing marketing experts from Tribe47 who have:
Managed $10,000-$1,000,000 monthly media budgets,
Trained 100+ marketers (internal and external) utilizing the best frameworks.
Launched several successful products and businesses,
Optimized 1000+ of paid ads campaigns,
Designed and implemented 100+ online marketing funnels and strategies,
Whether you’re an expert in Paid Ads or that’s your ambition, it’s time to revolutionize your role!

In this highly-anticipated online coaching experience, you’ll be guided by expert marketers from Academy47, as they teach you the T-shaped marketing essentials that today’s businesses are looking for.

And – in just 9 months – build the killer knowledge and supercharged strategies you need to approach new clients, campaigns or challenges with unstoppable confidence.

You’ll amp-up your understanding from A-Z. Steer every part of the funnel, create winning campaigns – with expertise essential to any team or client.

You will master the spectrum:
• Advanced Facebook, Google & YouTube ads tactics & frameworks
• Marketing fundamentals, funnels and campaigns (including strategy & psychology)
• Deep data tracking, smart reporting, attribution AND data-driven analysis
• Funnel-based Pages, Content, Creatives & Copy ideation, and more...

The program launches in February 2022, together with access to the platform and all learning materials.
What Is T-Shaped Performance Marketer Program About?
First, you need to apply – and we will check if you are eligible for the program. If you are a Specialist, Senior or Manger – your chances are very high. If you are a Junior – we will probably invite you to join us next year.

Second, ask yourself, what are the biggest predicaments you face in your business? Things that deep down you know are keeping you stuck in rut… Do you:

• Spend your nights staring at the ceiling, wondering what the heck you could’ve done differently to make your ads perform better,
• Worry that issues out of your control (ad account set up or lack of proper tracking, maybe) are wasting your budget – but feel powerless to act,
• Know you should be scaling ads faster, but fear your ROAS will slump. So you do... nothing.

Or maybe your paid ads are optimized, tracked and chomping at the bit – but creatives, copy and communications feel... characterless. And they’re not converting...

Sounds familiar? If the answer’s yes — welcome aboard!

How Do I Know This Program Is For Me?
This is THE essential A-Z program, covering all marketing fundamentals — campaigns, funnels, Facebook and Google ads, analytics, creatives, copy and more…

So yes, it’s going to take some time and investment!

Each month your knowledge base will grow. You’ll grasp real world knowledge to implement from the very first module — or wait until you hold all those certificates in your hand. It’s your choice!

At Academy47, we’re utterly committed to your success, and know you’re a busy professional. So we’re cutting out the overwhelm and giving you 9 months to absorb the real lasting value you’ve been craving.
Why Is the Program 9-month Long?
Yes! By the end of the program you’ll have 4 certificates*:

• Facebook Ads (in May 2022)
• Google Ads (August 2022)
• Analytics — including Google Analytics & GTM (in August 2022)
• T-shaped Performance Marketer, your final certificate, in October 2022 (the whole program following a final exam)

*All subject to completed learning and tasks.
Are There Certificates Provided And Should I Pass the Exam?
After Completing This Program...
If You're a Specialist, or Senior...
You’ll lead with value, pride and purposeand your team will:

Wield tactics to actively fix issues, bottlenecks and growth-stoppers,

Change the game for decreasing ROAS results or Revenue plateau, by completing the puzzle of funnels types, stages, campaigns, content, pages and ads,

Be prepared for iOS14+ changes in a cookieless, post-pandemic world. They’ll track and attribute data — you’ll control spending and scaling,

• STOP being silent paid ads executors! Instead they will reclaim their own process and results by actively contributing, crushing goals and KPIs, thinking laterally (even with limited budget and resources!)
Your business will be primed for a new, (post)pandemic world. How?

After this program your team will:

Know HOW to align paid ads with an entire strategy to supercharge KPIs,

Discover which marketing strategies ignite smart growth — and smash your 2022 goals (and the competition). Effortlessly.

Imagine your team working as one holistic, cohesive whole.

Optimizing advertising, implementing funnels and fixing problems with powerful processes, insights, tactics and strategies to boost ROASes.

Together? You’re irresistible.
If You're a Team Leader...
If You're a CEO, CMO, or Head...
You’ll get your mojo back. You’ll have a holistic, T-shaped impact on the whole strategy.

You'll deeply understand marketing fundamentals — funnels, which campaigns to launch, how creatives and content influence results. You'll have ahead-of-the-game specialization skills such as:

Facebook Ads, Google and YouTube ads frameworks, processes, insights, and algorithm-oriented tactics,

Analytics implementation, tracking, reporting, data analysis & visualization,

Ads creatives, copy briefing, ideation, and more...

Stop simply executing paid ads. Reinvent yourself — with power, purpose, and impact.
Application Process
Academy47’s job is to protect the integrity of the group… And because of this we’re choosing to limit size and only admit marketers with at least 1 year’s experience and basic paid ads skills developed prior to taking this program.

Your application will take 3-5 minutes to complete and we’ll get back to you with a final decision within 1 business day.

We’re 100% committed to your success. And we ask that you’re 100% committed to showing up and taking action with a program that is designed to give you all you need to rocket launch your career as a T-shaped Performance Marketer!

Likewise, if you just want to make a quick buck, or ‘try it out’ and see... or deep down you know that a 9-month commitment isn’t possible — this program isn’t for you. We’re about growth, respect, and constructive feedback at Academy47, and we need students that share our values.

If you are a marketer - you can apply for yourself, but there is also a possibility to apply as HR/Team Leader/Manager for your team-member(s). Ready?! Click that shiny button below... By applying today you’ll secure your unique 47% discount.
I want in! What’s next?
€ 1,707
ONE-TIME OFFER
€ 3,199
REGULAR PRICE
*without VAT
What Are the Program Modules?
I. T-shaped Marketing & Online Sales Funnels
  • Holistic Marketing Concept
  • 6 Layers of Marketing
  • Online Sales Funnels
  • Funnel Stages
  • Types of Funnels
  • Types of Marketing Campaigns in the Funnel
  • Marketing Strategy
  • Market, Persona, USP
  • Business Model & Stage
  • Emails & Lifecycle Marketing
  • Metrics, KPIs & Goals
  • Minimum Project Team & Marketing Skills
and more...
II. Facebook Ads in the Funnel
  • Facebook Ads Strategy
  • Facebook ads Structure
  • Facebook ads Hygiene and Processes
  • Facebook Ads Algorithm
  • Facebook Ads Advanced Targeting & Remarketing
  • Facebook Ads Optimization
  • Facebook Ads Creatives
  • Facebook Ads Tracking & Reporting
  • Facebook Ads Events & Attribution
  • Facebook Ads Frameworks & Insights
and more...

III. Analytics in the Funnel
  • Metrics & KPIs in the Funnel
  • Tracking & Reporting in the funnel
  • Data-driven Planning & Strategy
  • Google Analytics 4
  • Google Tag Manager
  • Tracking Troubleshooting & Hygiene
  • Data Analysis Frameworks
  • Integrating Different Data Sources
  • Third-party Tools
  • iOS 14+ and Cookieless World
  • Analytics Auditing
  • Data Visualization
and more...

IV. Google Ads & YouTube Ads in the Funnel
  • Google Ads Campaigns vs. Purchase Intent
  • Google Ads Strategy
  • Google ads Structure
  • Google ads Hygiene and Processes
  • Google Ads Search
  • Google Display Network
  • Shopping Ads
  • App Campaigns
  • Google Ads Optimization
  • Google Ads Algorithm
  • Google Ads Creatives
and more...

V. Content, Pages & Ads in the Funnel
  • Content vs Funnel Stages and Campaigns
  • Copy Types & Formulas
  • Landing Pages
  • Lead Magnets
  • Video Ads
  • Video Scripts
  • Storytelling
  • Product Ads (eCommerce)
  • Brainstorming & Ideation
  • Briefing
  • ToV & Visual Identity
  • Limited Creativity
  • Trends & Metaphors
  • Best Practices & Insights
and more...
VI. Soft Skills for T-Shaped Marketer
  • Mindset
  • Time & Task Management
  • 5 Dysfunctions of a Team
  • Feedback Giving & Receiving
  • Ownership & Accountability
  • Communication & Overcommunication
  • Expectations & Intentions
  • Personal & Company Values
  • Team & EGO
  • Appreciation
  • Conflict
  • Internal & External Motivation
  • Space & Environment
  • Innovation & Experimenting
  • Trust
  • Leadership
  • Growth
9 Months
6 Modules
4 Certificates
100+ Lessons
Download the T-Shaped Performance Marketer Program Overview PDF
Wanna Know More?
You Can Find Us Speak And Mentor At:
What They Say About Tribe47
Read this and other reviews:
We were audited by Facebook this week, and we’ve optimized our accounts to almost 90%. We have the best-optimized account. We’ve reached the goal of getting the know-how and knowledge transfer.

Matylda Cianciara
Content Marketing Manager
Questionnaires, research, workshop, and report were the methodologies utilized by Tribe47. They led a reliable and productive process, especially on carefully explaining what it takes to do good marketing. (…) They are really experts in their field.

Jakub Nowakowski
Business Developer

IT Company
Read this and other reviews:
T-Shaped Facebook Ads Program
Encompassing the first 2 modules of T-shaped Performance Marketer, our Facebook Ads mini-program is perfect if you want to make Meta mastery in Marketing & Funnels Fundamentals and T-shaped funnel-based Facebook Ads.

You’ll take an intense, 3-month dive into marketing basics, every T-shaped marketer should learn by heart whilst up-leveling your Facebook knowledge with advanced Academy47 know-how.

(Oh, and, it’s literally fail-proof… There’s no exam at the end!)

We know with such incredible frameworks, insights and processes, you won’t want to leave — so, there’ll be an opportunity to upgrade your program membership to the whole 9 months!

If you are ready to level-up - apply for T-shaped Facebook Ads mini-program now to secure your 37% discount.
% SUPER SECRET SALE % SUPER SECRET SALE % SUPER SECRET SALE % SUPER SECRET SALE % SUPER SECRET SALE % SUPER SECRET SALE % SUPER SECRET SALE % SUPER SECRET SALE % SUPER SECRET SALE %
T-Shaped Marketing Fundamentals, Funnels & Campaigns Module

T-Shaped Facebook Ads Module

1 Certificate of Completion

3-month Access

Start in February 2022

One-time Offer – 37% OFF!
€587
ONE-TIME OFFER
€932
REGULAR PRICE
*without VAT
Module 1: T-shaped Marketing & Online Sales Funnels
• Holistic Marketing Concept
• 6 Layers of Marketing
• Online Sales Funnels
• Funnel Stages
• Types of Funnels
• Types of Marketing Campaigns in the Funnel
• Marketing Strategy
• Market, Persona, USP
• Business Model & Stage
• Emails & Lifecycle Marketing
• Metrics, KPIs & Goals
• Minimum Project Team & Marketing Skills

Module 2: Facebook Ads in the Funnel
• Facebook Ads Strategy
• Facebook ads Structure
• Facebook ads Hygiene and Processes
• Facebook Ads Algorithm
• Facebook Ads Advanced Targeting & Remarketing
• Facebook Ads Optimization
• Facebook Ads Creatives
• Facebook Ads Tracking & Reporting
• Facebook Ads Events & Attribution
• Facebook Ads Frameworks & Insights

T-shaped Facebook Ads Mini-Program Modules:
The Future Is T-Shaped
T-shaped Performance Marketers are like Unicorns. Everyone wants one, but they’re freakishly hard to find. These are people who...

- Provide totally integrated digital marketing services,
- They are generalists (who understand all digital, marketing layers and funnels) with deep experience in 1-3 fields (paid ads & analytics at a minimum),
- Team players who contribute to the project at every stage – from launch to optimization,
- Partners in marketing strategy and owners of the results,
- Possess all the essential insights, tactics, frameworks and processes in place.

This revolutionary, never-seen-before program, is all you need for true T-shaped Performance Marketing mastery. It’s a supercharged skillset that will make you unstoppable.
Your Way to Become T-Shaped with One-Time Limited Offers!
T-Shaped Performance Marketer Program
T-Shaped Facebook Ads Program
€1707
Marketing Fundamentals, Funnels and Campaign Module

Facebook Ads Module

T-shaped Google Ads & YouTube Ads Module

T-shaped Analytics, Tracking and Reporting (including Google Analytics and Google Tag Manager)

Pages, Content & Creatives Module

T-shaped Marketer Soft Skills Module

12 Downloadables, Blueprints, and Checklists

Q&A and Mastermind Sessions

4 certificates after exam completion

9-month Access

Cohort starts in February 2022
SAVE €345!
€3199
SALE PRICE
FULL PRICE
€587
€932
SALE PRICE
FULL PRICE
SAVE €1492!
*without VAT
*without VAT
Marketing Fundamentals, Funnels and Campaign Module

Facebook Ads Module

T-shaped Google Ads & YouTube Ads Module

T-shaped Analytics, Tracking and Reporting (including Google Analytics and Google Tag Manager)

Pages, Content & Creatives Module

T-shaped Marketer Soft Skills Module

3 Downloadables

Q&A and Mastermind Sessions

1certificate (no exam needed)

3-month Access

Cohort starts in February 2022
Program Timeline
This program is an exciting blend of tools, skills, processes, and templates that will act as a springboard for your growth – whether you’re a Team leader or a paid ads marketer.

We’ll go wide, and we’ll go deep. From advanced paid traffic techniques, to funnel implementation on advertising platforms and aligning marketing strategy with (post)pandemic and data regulation crisis world.

Last, but not least: you’ll see how your expertise and actions contribute to the entire funnel, and – zooming out even more – business’s strategy and goals.

Check how we designed your learning program to make it an exciting journey from learning & understanding to implementation, testing & creative innovation.
FEB
2022
MAY
2022
AUG
2022
OCT
2022
Your application
is approved!
In February 2022, when the cohort starts, you get access to the learning platform and to the first 2 modules:

1. T-shaped marketing and online sales funnels
2. Facebooks Ads in the funnel

You have 3 months to complete them - watch videos, download and study additional materials, and complete tasks for both modules.
In May 2022 (if you’ve completed your tasks) the next modules open:

3. Analytics in the funnel
4. Google Ads in the funnel

These are bigger modules - with Google Analytics and GTM lessons, so we give you the next 3 months to complete it.
In August 2022 (if you’ve completed your tasks) we open the last 2 modules for you:

5. Content, Pages, and Ads in the funnel
6. Soft skills for T-shaped Performance Marketer

You have 3 months to complete them - watch videos, download and study additional materials, and complete tasks for both modules.
In October 2022 (if you’ve completed your tasks for all modules) your final exam will be open for you.

You have time to complete it by the end of October 2022 and you have two attempts to pass it. We will be supporting you with a full program recap, quizzes, additional materials to prepare for the exam, and Q&A sessions/ webinars.
Frequently Asked Questions
When will I be given access to the learning platform?
We start in February 2022 and that’s when you’ll be given access. 

Both platforms remain open for the duration of the program. For T-shaped Facebook ads this is 3 months, T-shaped Performance Marketer will take you 9 months. 

In the meantime, we won’t forget about you! You’ll be added to our email list, where we’ll pass on weekly tips, tools, and marketing tricks from the world of Academy47.
Why do I need to pass an exam to receive a certificate of completion?
That’s right. After completing all modules you’ll need to pass a final exam. (Don’t sweat it! You’ll be given 2 opportunities to pass.)

An exam adds weight to the program — it simply prevents anyone from signing up, dropping out but using the program as false evidence of achievement. 

Hiring managers will be sure they’re getting only true T-shaped marketers, certified by Academy47. (Ultimately, it makes your certificate more valuable too!)
How is the program constructed? What does it look like?
We understand every student has a different learning style. So, we’ve prepared a myriad of motivational triggers, gamification, materials, checklists, tasks, and more.

You’ll have access to high-quality video materials (subtitles and transcripts available for each one.) Modules will be dropped regularly so you’ll never feel overwhelmed. 

Need more? >> Download the T-shaped Marketer Program Overview here <<
Can I get a refund?
Yes! We have a no questions asked, money-back guarantee available throughout your access to the whole program – until you get your first certificate – which is May 2022.

If you want a refund, please write to support@academy47.com. We will send your money back within 14 days of receiving your email.

What if I don’t pass the exam?
We ensure you have everything needed to pass the exam – all included in the videos and additional materials. We’re ready to support you every step of the way! If you’ve wanted the videos, made notes, invested your time, it’s HIGHLY unlikely you won’t succeed.

If for whatever reason you need to take a break and resume to take the exam – that’s possible too. We’re flexible, here for you and your learning is our priority.

When will I receive the certificates?
The dates coincide with the completion of modules. So:

  • T-shaped Facebook Ads certificates will be released in May 2022.
  • T-shaped Google Ads in August 2022.
  • T-shaped Analytics in August 2022.
  • T-shaped Performance Marketer in October 2022.
Wanna Know More?
T-Shaped Performance Marketer Program Overview PDF
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